News Releases 2016
- Announcement of HCIL’s fresh brand direction “Advanced & Exciting”
- BR-V and Accord to be launched in India during FY 2016-17
Greater Noida, Feb Trio, 2016: Honda Cars India Ltd. (HCIL), leading manufacturer of premium cars in India today unveiled its fresh model Honda BR-V at the Auto Expo two thousand sixteen in presence of Mr Takahiro Hachigo, President, CEO & Representative Officer, Honda Motor Co., Ltd. Honda BR-V is a fresh generation Crossover Utility Vehicle which features the combination of bold, sporty appearance and treating of an SUV together with fine utility and spacious cabin with seven seats for the entire family. Developed exclusively for the Asian market by Honda R&D Asia Pacific Co. Ltd, the much-awaited Honda BR-V is scheduled to be launched in India this year.
The company also showcased its flagship sedan Honda Accord at the motor demonstrate. HCIL plans to further strengthen its sedan line-up in India and re-introduce the Honda Accord later this year. Honda Accord loves a strong legacy in premium sedan segment in India, with the earlier generations making a strong foothold in the market. The Accord on display, now in its nine th generation, boasts itself as an exhilarating, refined and advanced sedan with sporty looks, very fuel efficient powertrain and loaded with features.
Speaking on the occasion Mr. Takahiro Hachigo, President, CEO & Representative Officer, Honda Motor Co., Ltd. said, “India is the largest contributor to the Asia & Oceania region and the four th largest contributor for Honda’s automobile sales globally making it one of the most significant and fastest growing markets for us. In order to further accelerate growth in this significant market, Honda is committed to proceed providing challenging products, which are unique to Honda and exceed our customers’ expectation. The introduction of Honda BR-V is a further testament of our commitment to the market.”
Mr Katsushi Inoue, President and CEO, Honda Cars India Ltd, said, “As we feast twenty years of our existence in India and building an affinity with over one Million Indian customers, HCIL is adopting a fresh brand direction of “Advanced and Exciting” and our products, dealerships and communication will be guided by this fresh brand direction. Year two thousand fifteen has been a very successful year for HCIL as we achieved our record sales of 200,000 units in a calendar year. The launch of titillating fresh models Honda BR-V and Accord in 2016 will help us accelerate our growth this year and also strengthen our brand in the country.”
Honda brought alive the theme of its booth “Accelerate with Honda” through titillating racing machines that pursue excellence in driving spectacle and premium models with advanced technology.
fresh model Honda BR-V
Honda Project Two&Four powered by RC213
To cater to today’s tech-savvy, always-connected consumers, Honda has demonstrated its advanced and titillating Information Platform – Honda Connect through an experiential zone. Launched in December 2015, Honda Connect has paved the way for advanced connectivity and enables fresh form of communication inbetween the customer, car, his family and Honda. The Honda Connect platform also supports Connected Car features enabled by a “Connected Device” lightly integrated with the car. This will make the customer’s ownership practice more safe, convenient and pleasurable.
Also displayed at the HCIL pavilion, is the concept model Honda Project Two&Four powered by RC213V designed to fuse together the values of two- and four-wheel mobility. Honda Project Two&Four was the winning entry from Honda’s ‘Global Design Project’. Featuring the RC213V competition motorcycle engine, which has been modified to run on public roads, Honda Project Two&Four provides the freedom of a motorcycle and the manoeuvrability of a car. Featuring a Cabin-less structure with floating seat design for immersive driving practice, the concept model is a combination of global creativity and craftsmanship.
With the renewed participation in Formula one racing which Honda views as an “experimental laboratory on wheels” to feed back technologies to mass production models, the company also displayed the McLaren Honda MP4-30 Formula 1 racing machine at the expo. McLaren and Honda’s reunion has resulted in the MP4-30 racing machine which is a bold step forward in terms of packaging, concept and design philosophy. Honda’s RA615H power unit sits underneath tightly packaged bodywork designed to improve aerodynamic spectacle.
Another model on display – Honda Jazz Racing Concept is a investigate model which has been ready by the R&D team in India – HGID and aims to bring the racing DNA of Honda closer to the general public.
One of the most fascinating and attractive feature of the Honda Pavilion is the Honda ASIMO (Advanced Step in Innovative Mobility). The world’s most advanced humanoid robot which represents cutting-edge agility and intelligence capabilities is remarkable autonomous machine for practical use in an environment where it coexists with people.
Honda has continuously challenged to create technologies and make products that bring joy to the customers around the world. The display of Honda Goldwing at the HCIL booth demonstrates the capabilities of Honda as a distinct player in mobility business which has product suggesting in Motorcycles, Automobiles and Aircrafts. Honda Goldwing Bike is considered as the world’s best touring motorcycle suggesting the riders a unique luxurious, powerful, balanced and fully featured machine ready for every journey.
HCIL also displayed their current production models including the premium SUV Honda CR-V, premium hatchback Honda Jazz, premium sedan Honda City, the very successful entry sedan Honda Amaze, stylish mid-size MPV Honda Mobilio and hatchback Honda Brio.
About Honda Cars India Ltd
Honda Cars India Ltd., (HCIL) leading manufacturer of passenger cars in India was established in December one thousand nine hundred ninety five with a commitment to provide Honda’s latest passenger car models and technologies, to the Indian customers. HCIL has two state-of-the-art manufacturing facilities at Greater Noida, U.P and Tapukara, Distt. Alwar, Rajasthan.
The company’s product range includes Honda Brio, Honda Jazz, Honda Amaze, Honda Mobilio, Honda City and Honda CR-V. Honda’s models are strongly associated with advanced design and technology, apart from its established qualities of durability, reliability and fuel-efficiency. The company has a strong sales and distribution network with two hundred seventy five facilities in one hundred seventy seven cities spread across the country.