Genesis Motors
Genesis Motors is the luxury vehicle division of the South Korean automobile manufacturer Hyundai Motor Group. Originally envisioned along with the plan for Hyundai’s fresh luxury sedan Hyundai Genesis in 2004, the Genesis brand was officially announced as a standalone marque on four November 2015. [1] [Two]
Manfred Fitzgerald, former director of brand and design at Lamborghini, is senior vice president. [Three] Luc Donckerwolke, former design director of Volkswagen Group’s Bentley, Lamborghini and Audi, [Four] leads the design brand since early 2016, [Five] and works alongside Hyundai-Kia’s chief designer Peter Schreyer. [6] Albert Biermann, former head of BMW’s M spectacle division, oversees tuning and spectacle. [7]
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Hyundai introduced “Concept Genesis” in March two thousand seven as a “progressive interpretation of the modern rear-wheel drive sports sedan”. [8] The idea for the Genesis was conceived in 2003. The bod design took three years and the total cost of the program was $500 million over a development period of twenty three months. Reliability testing ran for 800,000 miles. [9] Hyundai introduced the Hyundai Genesis in two thousand eight at the North American International Auto Demonstrate. [Ten]
Chris Hosford, Hyundai’s US spokesperson, cited three main reasons for making Genesis a stand-alone brand: [11] A successful seven-year occupation in the luxury car market; the Genesis sedan ranking in the top three sellers in its segment; and customer request for the Genesis brand.
Genesis announced the launch of its very first model, the G90 (EQ900 in Korea), on nine December 2015. The G90 will also serve as the brand’s flagship model. [12] Genesis launched in the U.S. in late 2016, with the sale of the G80 and G90 models. The initial dealers are a subset of existing Hyundai dealers, with designated space for Genesis within the dealerships’ showrooms.
In 2016, Genesis sold a total of 87,130 with 66,029 in South Korea. [13]
By 2020, a luxury sedan, a sports coupe, and two SUVs are also expected to be introduced; this would bring the number of Genesis models to six. [1] An alphanumeric naming convention will be followed for the brand; models will be named by combining the letter G with a number (70, 80, 90, etc.). [14] Genesis is primarily being marketed in Korea, China, the Middle East and the United States, followed by Europe and rest of Asia. [Two] [15]
Genesis Connected Services, a cloud-based service, features remote vehicle functions such as Remote Embark with Climate Control and Remote Lock/Unlock is available on iOS, Android and an Alexa Skill developed with Amazon. [16]
Genesis Intelligent Assistant was developed for Android and iOS, providing similar service to Genesis Connected Services. [17]