How Bolt and Zest scripted Tata’s design drive Pratap Bose, Head of Design, is excited about the road ahead The Bolt and Zest may not have set sales charts afire but were significant steps in the design journey at Tata Motors. These, in turn, paved the way for the fresh ‘Influence Design’ philosophy embedded in the recently launched Tiago. Read More »
How Bolt and Zest scripted Tata’s design drive, Business Line
