VW Canada offers incentives in wake of emissions scandal
Fresh cars of the German car manufacturer Volkswagen are ready to be shipped at the Volkswagen factory in Emden, Germany, on Sept. 30, 2015. (Ingo Wagner, dpa via AP)
The Canadian Press
Published Friday, October Two, two thousand fifteen 12:23PM EDT
Last Updated Friday, October Two, two thousand fifteen 9:45PM EDT
TORONTO — Volkswagen Canada is suggesting incentives to attract customers and offset lost sales since its parent company admitted last month that it cheated on government emission tests on diesel-engine models.
Until Nov. Two, Volkswagen says it is suggesting a choice of lower finance rates, lower lease rates and cash incentives on select vehicles.
“The incentives were implemented to support our customers and dealers during the period in which our TDI diesel sales remain suspended pending resolution of the latest EPA Notice (from the U.S. Environmental Protection Agency),” VW Canada’s spokesman said in an email.
The TDI diesel engines were available on a multitude of Volkswagen models that accounted for almost twenty two per cent of VW Canada’s sales before Sept. 22, when the company told dealers to stop selling the models in question.
“That figure is now lower, as all sales since have been of gasoline powered cars,” Volkswagen Canada said Friday.
Overall company sales were Five,128 in September, down Nineteen.6 per cent from 6,381 in the same month a year ago down almost twenty five per cent from the 6,826 vehicles it sold in August.
As of Oct. 1, VW Canada’s choice of incentives include finance interest rates as low as zero per cent for up to eighty four months, depending on the model.
Alternatively, customers can opt for lease rates as low as 0.9 per cent for up to forty eight months, depending on the model, or up to $6,000 cash back. On top of those options, VW is suggesting up to an extra $1,500 in bonus cash.
The company declined to comment on a memo that was sent to its dealers. According to the Globe and Mail, the memo by Volkswagen Canada president Maria Stenstrom said: “The scale of these programs is unprecedented for Volkswagen in Canada, but necessary and suitable given the circumstances.”
The U.S. Environmental Protection Agency disclosed last month that stealth software made VW’s 2009-2015 model cars powered by Two.0-litre diesel engines run cleaner during emissions tests than in actual driving. The fallout from that revelation has included investigations in other countries, class-action law suits against the company and a drop in VW’s stock price.
Volkswagen Canada announced on Sept. Twenty two that its dealers had been instructed to suspend the sale and delivery of any fresh Golf, Golf Sportwagon, Jetta, Beetle or Passat models with Two.0 TDI engines until further notice. The order also applied to certain previously possessed models from the two thousand nine model year or later, if tooled with the same engine.